Product Designer, Design Strategist
12 weeks, 2020
Beauty Care Innovation Design Studio (BCID)
I spent 10 weeks in an Innovation Design Co-op for Procter & Gamble Beauty Care Innovation Design Studio. I worked on teams with designers, researchers, scientists, and marketers.
Due to the NDA that I signed, I can't share the 4 internal projects I worked on. As an intern side project, I addressed a problem space in Hair Care with an innovation application. I underwent the design process from research to ideation to a high-fidelity prototype.
What I worked on
Conducted category audits, UX and product research for an app prototype.
Created 4 distinct different visual identities for digital social media brand assets.
Led participatory design workshop for creating 3D package prototypes.
Discovered new hair care problem space to research + ideate design solution.