Translated research insights, wire-framed and prototyped concepts, and developed a brand system.
Many members of Gen-Z are now joining the workforce and having income to spend, but personal finances are stressful. The market for financial apps is saturated but still these product experiences are pretty overwhelming. Also if we look at the larger landscape, on Instagram and TikTok we see a rise in popularity of financial literacy content.
Analysis & Synthesis
Users will arrive at the homepage with a view of their long-term goals phrased in the form of affirmations or “fortunes”.
During the onboarding process, users can determine their long-term goals and beginning planning for their future.
Depending on the goal a user selects, they have the option of viewing a granular breakdown of their finances and progress.
Users can visit the profile page to view a concise summary of their initial inputs and goals. These inputs and goals can be edited.
Based on spending/saving habits, simple visuals are generated to help you gauge how far along you are to achieving your long-term financial goals.
A/B testing on app’s written + data visualization content Adjust features to accommodate users with more complex finances
Observing long-term behavior
Tracking long-term engagement / frequency of use Documenting Formue’s influence on spending and saving habits
Further exploration with physical artifact
Explore ways a physical device could extend the digital app experience