Client
American Airlines
My Role
UX/UI Designer
Timeline
14 weeks, 2022-23
Challenge
Design the next generation In Flight Entertainment (IFE) System that future-proofs, differentiates, and improves the passenger experience.
Outcome
Client is able to move forward with developing our future-proof design system for a new fleet of international aircrafts launching in the year of 2025 with their technology partner, Thales.
What I worked on
Discovery
Created and facilitated a persona workshop activity to identify the audiences we should prioritize and the types of flying contexts and attitudes we should consider
Concept development
Drove ideation for different approaches for the IFE information architecture maps that provided additional reassurance to the client that all features were being considered in the designs
Design development
Addressed UX and interaction issues brought up in user testing by iterating on designs
Design delivery
Maintained our Figma design system by componentizing designs and finding opportunities to reuse UX patterns